Dr. Chandan Thakur

Dr. Chandan Thakur

Associate Professor

Chairperson (International Relations)

Area : Marketing

Phone No.:+91-712-2805131 Email (@imtnag.ac.in) : cthakur

Academic Biography

  • Doctor of Business Administration, SMC Switzerland. Thesis Title "Effect of Psychographic Factors on Consumer Attitude toward Cause Related Marketing Programs".
  • M.B.A.(1996) from European University, Switzerland
  • B.A. Economics (Hons), (1991) from Delhi University, India.

Academic Unit

  • Marketing Management
  • Marketing Research, Business Research Methods
  • International Marketing, Global Marketing
  • Consumer Behavior, Services Marketing
  • International Cross Culture and Diversity Management
  • International Business Management, Business Policy and Strategy
  • Integrated Marketing Communication Strategy
  • Product and Brand Management, Strategic Marketing
  • Organization Behavior, Business Environment
  • Product Management
  • Advertising and Sales Promotion Management

Academic Experience

  • Associate Professor ( Marketing), Institute of Management Technology, Nagpur since June, 2014
  • Professor (Marketing), T John Group of Institutions, Bangalore (July 2013 to May 2014)
  • Associate Professor (Marketing) , Amity Global Business School, Bangalore (2013-2013)
  • Associate Professor, KIIT School of Management, KIIT University, Bhubaneswar (2009-2012)
  • Faculty and Management Trainer, CBFS, Muscat, Oman, part of Central Bank of Oman, the apex Bank of the Country (2007-09)
  • Professor, BNMIT School of Management, Bangalore (2006-07)
  • Associate Professor, KIIT / IBAT School of Management, Bangalore ,KIIT University (2005-06)
  • Faculty Member at ICFAI Business School, Bangalore (2001-05)

Professional Development

  • Master Teacher Program, ISB Hyderabad (2016)
  • Specialized Faculty Development Module (Marketing), IIM Ahmedabad(2016)
  • Alumnus, IIM Ahmedabad; Alumni Code: 2016591036
  • Faculty Development Program, IIM Kozhikode (2016)
  • Faculty Development Program, IMT Dubai (2016)
  • Faculty Development Program (Case Workshop) jointly organized by IVEY – IIM Kolkata at IIM Kolkata (2014)

Research Interests

  • Cause Related Marketing
  • Consumer Behavior
  • Marketing Strategy

Research and Publications

    Research Paper:
  • An Empirical Study of Attitude toward Cause Related Marketing Programs among Young Indian Consumers", Indian Journal of Marketing, September 2014.
    Editorial Experiences :
  • Member, Editorial Board, Amity Journal of Marketing
  • Worked as The Editor, KIIT Journal of Management at KIIT School of Management, Bhubaneswar (2010-12).
  • Worked as The Editor for "Marketing Mastermind" at ICFAI Business School, Bangalore (2002-04)
    Cases:
  • Chandan Thakur (2016) 'NESTLÉ INDIA LIMITED: MANAGING THE MAGGI BRAND CRISIS' Reference no. 516-0019-1 (Teaching Note: Reference no. 516-0019-8), published with The Case Centre.
  • Chandan Thakur (2016) 'AMAZON INDIA: CHANGING COMPETITIVE LANDSCAPE OF THE ECOMMERCE MARKET' Reference no. 516-0081-1 (Teaching Note: Reference no. 516-0081-8), published with The Case Centre.
  • Chandan Thakur (2016) 'HINDUSTAN UNILEVER LIMITED: DRIVING BEHAVIORAL CHANGES WITH A PURPOSE' Reference no. 516-0077-1 (Teaching Note: Reference no. 516-0077-8), published with The Case Centre.
  • Chandan Thakur (2016) 'PATANJALI AYURVED LIMITED: COMPETITIVE STRATEGIES OF A MARKET CHALLENGER' Reference no. 516-0078-1 (Teaching Note: Reference no. 516-0078-8), published with The Case Centre.
  • Chandan Thakur (2016) 'RECKITT BENCKISER: BRANDING WITH THE CAUSE OF CLEAN INDIA' Reference no. 516-0068-1 (Teaching Note: Reference no. 516-0068-8), published with The Case Centre.
    Book Reviews:
  • "Book Review: Cause Related Marketing by Sue Edkins"
  • Book Review: "The collaboration challenge" by James Austin, Harvard Business School, Marketing Mastermind, 2004.
  • Book Review: "Cause Related Marketing" by Graham Robert - Phelps "Reinventing Marketing Research", Marketing Mastermind, September 2004.
    Articles and Editorials:
  • "Cause Marketing", Marketing Mastermind, January 2005.
  • "Reinventing Marketing Research", Marketing Mastermind, October 2004.
  • "The Strategic Choice Analysis", Marketing Mastermind, September 2004.
  • "Marketing Effectiveness", Marketing Mastermind, July 2004.
  • "Principles of partnership", Marketing Mastermind, June 2004.
  • "Quality Consciousness", Marketing Mastermind, May 2004.
  • The collaboration challenge", Marketing Mastermind, April 2004.
  • "The Static Core", Marketing Mastermind, March, 2004.
  • "The Dynamic Equilibrium", Marketing Mastermind, February 2004.
  • "Book Review: Cause Related Marketing by Sue Edkins"
  • "Reinventing Marketing Research", Marketing Mastermind, March 2004.
  • Book Review: "The collaboration challenge" by James Austin, Harvard Business School, Marketing Mastermind, 2004.
  • Book Review: "Cause Related Marketing" by Graham Robert - Phelps "Reinventing Marketing Research", Marketing Mastermind, September 2004.
  • "Reinventing Marketing Research", Marketing Mastermind, March 2004.

Awards and Achievements

  • Awarded "Siksha Ratna Puraskar" (2010) along with certificate of excellence for the valuable contribution to the field of education on 19th September 2010 at New Delhi.
  • Appointed as the External Examiner for the PhD program of KIIT University, Orissa.
  • Best Editor award [8 times] for editing "Marketing Mastermind" at ICFAI Buisenss School, Hyderabad (January 2004 / Feb 2004 / March 2004 / April 2004 / May 2004 / June 2004/ July 2004/ August 2004 / Jan 2005)
  • Excellent feedback on training programs conducted for topmost international banks and other international organizations like: HSBC, BANK MUSCAT, BANK DHOFAR, OIG, CBO etc. at Muscat, Oman (2007-09).

Contact Us

Phone No.: +91-712-2805131
Mobile No.: +09970055811
Email (@imtnag.ac.in) : cthakur