Dr. Kapil Chaturvedi

Associate Professor

Area : Marketing

Phone No.: +91-712-2805125 Email (@imtnag.ac.in) : kchaturvedi 

Academic Biography

  • Ph.D. (Management), in 2009 from Dr. Awadhesh Pratap Singh University, Rewa
  • Faculty Development Programme (F.D.P.), in 2009, IIM Ahmedabad
  • M.B.A. (Marketing), in 2003 From Department of Business Administration, Dr. Awadhesh Pratap Singh University, Rewa
  • B.Com. , in 2001 From T.R.S. Autonomous College, Dr. Awadhesh Pratap Singh University, Rewa

Academic Unit

  • Consumer Behavior
  • Marketing management
  • Business Communication

Research Interests

  • Consumer Trends in India
  • Social Media Marketing
  • Luxury Retailing
  • Indian Management

Research and Publications

    PAPERS PRESENTED:
  • Storytelling for Excellence: Inspirations From Bhagvad Geeta, presented at Emerging Trends & challenges in Management ETCM 2012 Conference at APS University Rewa (March 2012)
  • Branding the Indian Rupee, Case Study presented at 2nd International Case Conference, Goa, November 2011
  • The Nano Story: Ups & Downs in Tata Nano's Growth Trajectory, presented at Emerging Trends & challenges in Management ETCM 2012 Conference at APS University Rewa ( March 2012)

Academic Experience

  • Joined as Assistant Professor (Marketing) since April 2010
  • 2003-2007 Lecturer, Department of Business Administration, APS University, Rewa
  • 2007 Academic Associate, Communications Area, IIM Ahmedabad
  • 2007-2009 Assisstant Professor, Marketing Area, FMS, Banasthali University, Jaipur

Part-time & Consulting Engagements

  • Marketing Management Course Instructor at Department of Fashion Designing, APS University, Rewa
  • Advertising Management Instructor at PGDMM Programme, DEC, APS University, Rewa
  • Consumer Behaviour Course instructor at Jagran Institute of Communication and Management (Bhopal)

Contact Us

Phone No.: +91-712-2805125
Email (@imtnag.ac.in) : kchaturvedi f09kapil@iimahd.ernet.in