Dr. Rajiv Joshi

Associate Professor

(Entrepreneurship)

Chairperson (Students Affairs)

Phone No.:+91-712- 2805126. Email (@imtnag.ac.in) :rjoshi

Academic Biography

  • Ph. D. (Marketing), Department of Business Administration, Bhavnagar University (2011)
  • MMM, Faculty of Management, Alagappa University (1999)
  • PGDMM, Department of Commerce, Bhavnagar University, (1998)
  • BBA, Saurashtra University (1997)

Academic Experience

  • Associate Professor, Institute of Management Technology, Nagpur Since February 2016
  • Associate Professor, Entrepreneurship Development Institute of India, Ahmedabad (Jan. 2012 - Feb. 2016)
  • Assistant Professor, SKIPS School of Business, Ahmedabad (March 2009 - January 2012)
  • Faculty, Entrepreneurship Development Institute of India, Ahmedabad (May 2007 - Feb. 2009)
  • Principal, SRK Institute of Management & Computer Education, Anjar (Sept. 2006 - April 2007)
  • Faculty, INC, Gujarat (A Constituent of ICFAI Group) (Jan. 2005 - Sept. 2006)

Visiting Teaching Engagements

  • Indian Institute of Technology, Gandhinagar: Full course 'Introduction to Marketing' (Jan-April, 2014)
  • National Institute of Fashion Technology (NIFT), Gandhinagar: Full Course on 'Entrepreneurship' (2013)
  • Indian Institute of Management, Indore: Delivered Module of Five Sessions on 'Case Method of Teaching and Pedagogical Tools' (4th Edition of FDP in 2012)

Professional Experience

  • Prior to joining academics, worked as sales and marketing professional in diversified industries and sectors at various positions. Combined experience in general management, sales and marketing, sales training, and client relationship management

Professional Development

  • Faculty Development Program in Management (FDPM), IIM Indore (April-July 2011)
  • Case Writing Workshop on Family Entrepreneurship, ISB Hyderabad, (2014)
  • Case Method Workshop by European Case Clearing House (The Case Centre), (2009)
  • Short term course on 'Statistical Modeling for Data Analysis' at VGSOM, IIT-Kharagpur. (2010)
  • FDP on Retail Management, by Retailers Association of India (2009)
  • Research Proposal and Report Writing Workshop, IIM-Ahmedabad (2008)
  • Workshop on "Research in Open and Distance Learning" by IGNOU (2007)

Research Interests

  • Research Areas: Venture Creation, Marketing Innovation, Entrepreneurial Marketing, Marketing and Strategic Issues in Small and Mid Sized Firms, Opportunity Identification, Entrepreneurship Education, Pedagogical Tools for Entrepreneurship Education
  • Teaching Areas: Entrepreneurship, New Venture Creation, Family Entrepreneurship, Corporate Entrepreneurship, Marketing & Sales for Start ups

Research and Publications

    BOOKS:
  • Joshi Rajiv (With Dinesh Awasthi), (2015) 'The Innovators: Stories of Hi-Tech Entrepreneurs Supported by Department of Science & Technology' Collection of 25 stories, Authored and Edited, BookWell Publishers: New Delhi, ISBN: 978-93-80574-84-4 (Project sponsored by Department of Science and Technology, Government of India)
  • Joshi R (2014), 'Cases in Marketing and Strategy' Book of Nine Assorted Teaching Cases, BookWell Publishers: New Delhi, ISBN: 978-93-80574-55-4
  • Joshi R. (With Batthini G., Bhatt V.) (2014) "Thematic & Analysis 'The Journal of Entrepreneurship Articles" BookWell Publishers: New Delhi ISBN: 978-93-80574-64-6
    BOOK CHAPTERS :
  • Joshi R. and Kulkarni V. (2016) Case 8: Maqsud's Max Kitchen - Indulge in Food' Case Studies in Management, Sarla A. and Vilas K (Editors), ISBN: 978-93-5262-262-7, Himalaya Publishing House
  • Joshi R. and Kulkarni V. (2016) Case 7: N Ten Consultancy Pvt. Ltd.' Case Studies in Management, Sarla A. and Vilas K (Editors), ISBN: 978-93-5262-262-7, Himalaya Publishing House
    CASES:
  • Joshi R. (2017) 'Bidriwala.Com: Empowering The Bidriware Artisans' Reference no. 817-0002-1 (Teaching note: Reference no. 817-0002-8), Registered with The Case Centre
  • Joshi R. (2017) 'Drone Nation: Presentation Deck for Investors and B-Plan Competition' Reference no. 817-0004-1 (Teaching note: Reference no. 817-0004-8), Registered with The Case Centre
  • Joshi R. (2016) 'Fitternity: Start-up Strategy and Business Model Analysis' Reference no. 816-0096-1 (Teaching note: Reference no. 816-0096-8), Registered with The Case Centre
  • Joshi R. (2016) 'Trushen Patel's Entrepreneurial Pursuits' Reference no. 816-0100-1 (Teaching note: Reference no. 816-0100-8), Registered with The Case Centre
  • Joshi R. and Shah B. (2016) 'KENT RO: Market Challenges of a Start-up' Reference no. 816-0116-1 (Teaching note: Reference no. 816-0116-8), Registered with The Case Centre
  • Joshi R. and Gangal A. (2016) 'Bhai Prahladhji Ladhaji: Exploring Strategic Direction and Business Models' Reference no. 316-0382-1 (Teaching note: Reference no. 316-0382-8), Registered with The Case Centre
  • Joshi R. and Shah B., (2016) 'Hamdard Laboratories (India): The Way Forward' Reference no. 316-0114-1 (Teaching note: Reference no. 316-0114-8), Registered with The Case Centre
  • Joshi R. and Shah B., (2016) 'Ayur Herbals: In Search of Next Growth Trajectory' Reference no. 816-0034-1 (Teaching note: Reference no. 816-0034-8), Registered with The Case Centre
  • Varghese S. and Joshi R. (2016) 'Karan's Interview' Reference no. 416-0048-1 (Teaching note: Reference no. 416-0048-8), Registered with The Case Centre
  • Shah B. and Joshi R., (2014) 'Gaurav Jain's Mast Kalandar' Reference no. 814-040-1 (Teaching note: Reference no. 814-040-8), Published with The Case Centre
  • Shah B. and Joshi R., (2014) 'Trescent Lifestyles' Reference no. 814-041-1 (Teaching note: Reference no. 814-041-8), Published with The Case Centre
  • Joshi R. (2012), 'Bhanushanker Ramji & Co. (BRC)' Reference no. 512-053-1, Published with The Case Centre
  • Joshi R. and Shah B. (2012), 'Alpha Florist' Reference no. 812-014-1, Published with The Case Centre
  • Joshi R. (2012), 'Pratik Shah's Supplier Management Software' Reference no. 512-039-1 (Teaching note: Reference no. 512-039-8), Published with The Case Centre
  • Joshi R. (2012), 'Siddhartha Singh (A) & (B)' Reference no. 812-006-1 and 812-007-1 (Teaching note: Reference no. 812-006-8), Published with The Case Centre
  • Joshi R. (2012), 'Battle for Third Place in India' Reference no. 312-133-1, Published with The Case Centre
  • Joshi R. (2011), 'Santoor's 'Ageless Skin Proposition' Reference no. 511-002-1, Published with The Case Centre
  • Joshi R. (2010), 'Uninor's Dynamic Pricing Plan' Reference no. 310-184-1, Published with The Case Centre
  • Joshi R. (2010), 'Royal Enfield: Keep Riding' Reference no. 510-102-1, Published with The Case Centre
  • Joshi R. and Shah B. (2010), 'Indigo: Power of One' Reference no. 310-103-1, Published with The Case Centre
  • Joshi R. (2010), 'Laxmi Flexiprints PVT LTD: Facing OD Challenges' Reference no. 410-023-1 (Teaching note: Reference no. 410-023-8), Published with The Case Centre
  • Joshi R. and Thaker M. (2010), 'Pavan Gupta: Business Development Executive at Swastik Auto Components Pvt. Ltd.' Reference no. 510-033-1 (Teaching note: Reference no. 510-033-8), Published with The Case Centre
  • Joshi R. and Thaker M. (2010), 'Relationship at Crossroads' Reference no. 510-036-1, Published with The Case Centre
    JOURNALS:
  • Joshi R. (2014) "Entrepreneurship Education: Core, Context and Challenges", Journal of Entrepreneurship & Management, Vol. 3 Issue 2, ISSN Number: 2277-6850, Publishing India Group: New Delhi
  • Joshi, R. & Ganapathi, B. (2008) "Current Status of Enterprise Development, Entrepreneurship
  • Education & Training Intervention in Selected South and South East Asian Countries" Icfai Journal of Entrepreneurship Development, Vol. V, No. 1, March 2008, ICFAI University Press: Hyderabad
  • Joshi, R. (2007) "Internal Marketing in Service Organizations: Need for Reorientation", Icfai Journal of Services Marketing, Vol. 5, No. 4 December 2007, ICFAI University Press: Hyderabad.
    PAPERS PRESENTED:
  • Joshi R. and Mihika Shah (2015) 'Creativity and Entrepreneurship' Presented at Eleventh Biennial Conference on Entrepreneurship held on February 18-20, 2015 at Entrepreneurship Development Institute of India, Ahmedabad. 'Eleventh Biennial Conference on Entrepreneurship' Editors, Sasi Misra, Dinesh Awasthi, B. Ganapathi, BookWell Publishers, New Delhi, Vol.-II, ISBN: 978-93-80574-47-9 pp. 1125-1137
  • Joshi R. (2013) 'Entrepreneurship Education: Substance and Challenges' Presented at Tenth Biennial Conference on Entrepreneurship held on February 20-22, 2013 at Entrepreneurship Development Institute of India, Ahmedabad. 'Tenth Biennial Conference on Entrepreneurship' Editors, Sasi Misra, Dinesh Awasthi, B. Ganapathi, BookWell Publishers, New Delhi, Vol.-II, ISBN: 978-93-80574-47-9 pp. 1125-1137
  • Joshi R. and Godiawala P. (2013) 'Entrepreneurship Training for Designers, Fashion Technologists and Creative People' Presented at Tenth Biennial Conference on Entrepreneurship held on February 20-22, 2013 at Entrepreneurship Development Institute of India, Ahmedabad. 'Tenth Biennial Conference on Entrepreneurship' Editors, Sasi Misra, Dinesh Awasthi, B. Ganapathi, BookWell Publishers, New Delhi, Vol.-II, ISBN: 978-93-80574-47-9 pp. 1138-1144
    Management Magazine ARTICLES:
  • Joshi R. (2017) 'Think Before You Leap' - How different is startup marketing from the mainstream one?, Indian Management - The Journal of All Indian Management, Volume 56 Issue 2, February 2016
  • Joshi R. (2016) Stretch, Strengthen, Align, Indian Management - The Journal of All Indian Management, Volume 55 Issue 10, October 2016
  • Joshi, R. & Shukla, X. (2008) 'Customer Relationship Management: Free and Open Source CRM Software for Small and Medium Enterprises' Marketing Mastermind, Vol. - VIII Issue 12, December - 2008, ICFAI University Press: Hyderabad.
  • Joshi, R. (2008) 'Shopping Trolley Advertising: Marketing at Retail' Advertising Express, Vol.-VIII Issue 9, September - 2008, ICFAI University Press: Hyderabad.
  • Joshi, R. (2008) 'Developing Sales Professional on the Job: Role of Sales Managers as Trainers' Marketing Mastermind, Vol. - VIII Issue 4, April - 2008, ICFAI University Press: Hyderabad.
  • Joshi, R. (2008) 'Hey Marketer, Give Me a Reason to Talk & Let Me Talk about your stuff' Advertising Express, Vol.-VIII Issue 1, January - 2008, ICFAI University Press: Hyderabad.
  • Joshi, R. (2007) 'The 'X' Effect: Reaching the Customers the Experiential Marketing (XM) Way', Advertising Express, Vol.-VII Issue 12, December - 2007, ICFAI University Press: Hyderabad.
  • Joshi, R. (2007) 'Corporate Social Responsibility: Role of Marketers and Advertisers', Advertising Express, Vol.-VII Issue 11, November - 2007, ICFAI University Press: Hyderabad.
  • Joshi, R. (2007) 'Point of Purchase Advertising: Final Opportunity to influence Consumer Decision-Making', Advertising Express, Vol.-VII Issue 10, October - 2007, ICFAI University Press: Hyderabad.
  • Joshi, R. (2007) 'Top Management Meetings: Leveraging the Time of Top Management for Effectiveness, Efficiency and Higher Productivity', Effective Executive Magazine, Vol. IX Issue 11, November- 2007, ICFAI University Press: Hyderabad.

Accreditation and Professional Membership

  • Accredited Management Teacher (AMT), Accredited and Certified by All India Management Association (AIMA), New Delhi, India (Accredited since March-2008)
  • Member - Society of Entrepreneurship Educators (SEE, India) (2014 - 2019)
  • Member - All India Management Association, New Delhi (MIMA) (Since 2006)
  • Member - The Indus Entrepreneurs (TiE), Nagpur
  • Member - Ahmedabad Management Association (Since 2006)

Contact Us

Phone No. : +91-712- 2805126.
Email (@imtnag.ac.in) : rjoshi