General mgmt.

Dr. Rajnandan Patnaik

Professor

General Management (Strategy) Phone No.:+91-712- 2805151. Email (@imtnag.ac.in) :rpatnaik

Academic Biography

  • Ph.D. (Business Management), Utkal University in 2010
  • MBA (Strategy), University of Queensland, Brisbane, Australia in 1999.
  • BE (Mech.), Utkal University, Orissa in 1992

Academic Unit

  • Strategic Management I (all sections)
  • Strategic Management II (through Capstone Simulation)

Research Interests

  • Complex Adaptive Systems, Evolution of Industry through Punctuated Equilibrium, Industry Dynamics, Competitive Strategy, Corporate Strategy, Case Research

Research and Publications

    BOOKS:
  • Book Chapter - "Family Business: Growth Intelligence?" in the edited book "Managing Family Business", ICFAI Books, Hyderabad. 2008.
  • Book Chapter - "Building Maverick Brands: A Focus on Adventurous CEOs", , in the edited book "Icfai University Press on Branding Practices". Hyderabad: ICFAI University Press. 2007.
  • Book Chapter - "CEO's Compensation: Fair Deal or Obscene Secret?" , in the edited book "Global HR: Practices and Challenges". Hyderabad: ICFAI University Press. 2007.
  • Book Chapter - "Cult Branding through Advertising: Red Bull gets Star Wars", in the edited book "Contemporary Branding: Practices & Applications". Hyderabad: ICFAI University Press. 2007.
  • Book Chapter - "Cult Branding through Advertising: Red Bull gets Star Wars", in the edited book "Media and Advertising Management - New Trends". Hyderabad: ICFAI University Press. 2007.
  • Book Chapter - "Red Bull: Changing Flavors?", in the edited book Event-based Marketing - Strategies and Cases". Hyderabad: ICFAI University Press. 2007.
  • Edited Book - "The Value Chain Revolution" Edited (derivative) book released on 7th April, 2007 by ICFAI Books, Hyderabad. 2007.
  • Book Chapter - "Understanding Value Chain: A Strategic Perspective to Business Competitiveness", in the edited book "The Value Chain Revolution" Hyderabad: ICFAI University Press. 2007.
  • Book Chapter - "Furthering Innovation: Lessons From the Successful CEOs", in the edited book "Innovation Management : Concepts and Cases". Hyderabad: ICFAI University Press. 2006.
    JOURNALS:
  • "Yes Bank: Differentiation in Overcompetitive Market", The Icfai University Journal of Business Strategy, Jun 2011 Issue.
  • "CEO's Legacy to the Board: Honesty, Resilience or Trust? The Case of Xerox" (Co-authored with Dr PK Sahoo), The Icfai University Journal of Corporate Governance, Jan and Apr 2010 Issue.
  • "Emergence and Growth of the Indian Software Industry: A Strategic Study" (Co-authored with Dr PK Sahoo), The Icfai University Journal of Business Strategy, Sep and Dec 2009 Issue.
  • "Understanding Value Chain for Growth: A Case of Indian Wine Industry" (Co-authored with Dr PK Sahoo), The Icfai University Journal of Supply Chain Management, Sep 2009 Issue.
  • "Family Business: Growth Intelligence", an article for Edited (derivative) book Managing Family Business by ICFAI Books, Hyd. in 2008.
  • "Strategies for Brand Godrej Interio: A Competitor Study and Customer Survey" Icfai Journal of Business Strategy, Sep 2008 Issue.
  • "Potential Entry of Cigarette Companies into the Indian Bidi Industry: A Strategic Study" Icfai Journal of Business Strategy, June 2008 Issue.
  • "Value Chain for Competitive Advantage" Icfai Journal of Business Strategy, June 2007 Issue.
  • "Analyzing Idiosyncrasies through Self Organization & Adaptation: Irrational Consumers?" Published in ICFAI Journal of Consumer Behavior, Sep 2006.
  • "CEO's Compensation - Fair Deal or Obscene Secret?" published in ICFAI Journal of Corporate Governance, Sep 2006.
  • "Marketing Buddhism Tourism in Orissa: A Development Perspective" published in ICFAI Journal of Services Marketing, March 2006 Issue
  • "Infrastructure Development of Wetlands in Orissa - An Eco-tourism Perspective" published in the 47th Annual Technical Journal of Institution of Engineers (India), Orissa State Centre, Jan 2006.
  • "Institutional Strengthening for Sustainability of Rural Water Supply & Sanitation Projects", published in the 45th Annual Technical Journal of Institution of Engineers, Orissa State Centre, Feb 2004.
  • "Decentralised Treatment of Bhubaneswar Wastewater", published in the 49th Annual Technical Journal of the Orissa Engineering Congress, Orissa, Feb 2004.
  • "Caked Panel from Gypsum Waste", published in the 48th Annual Technical Journal of the Orissa Engineering Congress, Jan 2003.
  • "DRI Technology - OSIL Process", published in the 44th Annual Technical Journal of the Institution of Engineers (India), Orissa State Centre, Jan 2003.
  • "Energy from Municipal Solid Waste", taking the case study of Bhubaneswar City, published in the proceedings of the Journal of Institute of Public Health Engineers (India) for 28th WEDC Conference held in Kolkata in November 2002.
  • "Infrastructure Development in Orissa - Prospect and Retrospect", published in the proceeding of National Seminar of the Indian Engineering Congress, on the Theme - Infrastructure Development: Retrospect & Prospect, held from 19th to 22nd December 2002, at Patna.
  • "Effective Planning Forecast and Schedule: Overcoming Impediments", the 43rd Technical Annual, Institution of Engineers, India, Orissa State Centre, January 2002.
  • "Bhubaneswar City Bus System - A Strategic Comprehension", published in the Annual Technical Journal of the Institution of Engineers (India), Orissa State Centre, Jan 2003.
    ARTICLES/PAPERS PUBLISHED:
  • "Go Kiss the World: Life Lessons for the Young Professional", book review published in The IUP Journal of Soft Skills, of ICFAI University Press, March and June 2010 issue.
  • "Imagining India", book review published in Best Books Magazine of ICFAI University Press, Feb2009.
  • "The Ten Commandments of Business Failure", book review published in Best Books Magazine of ICFAI University Press, Dec2008.
  • "The CEO Within", book review published in Best Books Magazine of ICFAI University Press, Oct 2008.
  • "Creating a World without Poverty", book review published in Best Books Magazine of ICFAI University Press, August 2008.
  • "Best Practice - What it is and how to implement it", book review published in Best Book , Jun 2008.
  • "It's Marketing Jim, but not as we know it", book review published in Best Books, May 2008.
  • "The Last Tycoons - The Secret History of Lazard Freres & Co.", book review published in Best Books, Apr 2008.
  • "Shopportunity - How to be a Retail Revolutionary", book review published in Best Books, Jul 2007.
  • "Family Business - Growth Intelligence?", published in the Effective Executive Magazine of ICFAI University Press, May 2007.
  • "Joe Wilson and the Creation of Xerox", book review published in Best Books, Feb 2007.
  • "Companies Don't Fail: CEOs Do!", published in the Effective Executive, Jan 2007.
  • "Travels of a T-shirt in the Global Economy", book review published in Best Books, Dec 2006.
  • "Leadership Success in IT Industry: Some Dynamic CEOs", published in the Global CEO Magazine of ICFAI University Press, Nov2006.
  • "Appreciating Innovation? Now Try Creating It!", published in the Effective Executive, Oct 2006.
  • "Building Maverick Brands: A Focus on Adventure CEOs" published in the Global CEO, Oct2006.
  • "Chinese MNC's - Going International?" published in the Global CEO, Sep2006.
  • "The Medici Effect: Innovation Breakthroughs", book review published in Best Books, Aug2006.
  • "Alwaleed - Prince, Billionaire, Businessman" published in the Best Books, Jun 2006.
  • "Investment Lessons from Top Two Billionaire CEOs", published in the Global CEO, Jun 2006.
  • "Retaining Knowledge Workers: Is Outsourcing an Option for a CEO?", published in the Global CEO, May 2006.
  • "CEO' Role as Conductor in Symphony: Essential or Superfluous?" accepted for Global CEO, April 2006.
  • "SunTzu was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War" published in the Best Books, April 2006.
  • "CEOs Furthering Innovation", published in the Global CEO Magazine of ICFAI Univ. Press, Jan 2006.
  • "Red Bull: Changing Flavours" IBS-Case Development Centre uploaded to European Case Clearing House.
  • "Teaching Note: Red Bull-Changing Flavours" IBS-Case Development Centre uploaded to European Case Clearing House.
  • "Shameless Exploitation: In Pursuit of Common Good" published in the Best Books of IUP, Jan 2006.
  • "RedBull: Racing Formula1 as Strategy" published in the AIMS Conv. 2005 held on 28th Aug2005 at Hyd.
  • "HBR on Doing Business in China", published in Best Books Magazine of ICFAI University Press, Oct 2005.
  • "Cult Branding through Advertising: Red Bull gets Star Wars", published in the Global CEO Magazine of ICFAI University Press, June 2005.
  • "Social Role of Engineers in World Bank's Demand Driven Rural Water Supply and Sanitation Projects", published in the proceeding of National Seminar of the Indian Engineering Congress, on the Theme - Social Role of Engineers in Current Development of the Nation, held on 19th to 22nd December 2003, at Lucknow.
  • "Orissan Temple Architecture", coauthored with Sutapa Patnaik, published in the AIS on the theme Imparting Knowledge of Building Const. for Common Man, held on 27-28th March 2003, at Bhubaneswar.
  • "Rehabilitation of Orissan Temple - A Strategic View", coauthored with Sutapa Patnaik, paper published in the All India Seminar on the theme Rehabilitation of Structures, held on 7-8th March 2003, at Bhubaneswar.
  • "Rural Watsan Development Project", paper published in the All India Seminar on Solid Waste Management in Changing the World Scenario, held on 20th January 2003, at Bhubaneswar.
  • "Power and Environment", coauthored with Er P.C. Mohapatra, paper published in the All India Seminar on Energy and Environment, held on 29th December 2002, at Bhubaneswar.
  • "SWM of Cuttack City - An Analysis", paper published in the All India Seminar on Solid Waste Management in Changing the World Scenario, held on 14th December 2002, at Bhubaneswar.
  • "Infrastructure Development in India - A Strategic Perspective", published in the All India Seminar on Infrastructure Development for 21st Century, jointly by Institution of Engineers, India, Orissa State Centre and Orissa Engineering Congress, Bhubaneswar, in September 2002.
    PAPERS PRESENTED:
  • "Underage Tobacco Use" case presented at the 2nd International Case Conference held at Goa during 3 to 5 Nov, 2011.
  • "Admire: The Boutique Advertising Firm" case presented at the 3rd International Conference on Information Technology and Business Intelligence held in Hyderabad during 25 to 27 Nov 2011.
  • "Infrastructure Development of Wetlands in Orissa - An Eco-tourism Perspective" presented at the 47th Annual Technical Journal of Institution of Engineers (India), Orissa State Centre, Jan 2006.
  • "Low-cost Wastewater Treatment for Cuttack City" presented at the 50th Annual Technical Journal of Orissa Engineering Congress, Jan 2006.
  • "Institutional Strengthening for Sustainability of Rural Water Supply & Sanitation Projects", presented at the 45th Annual Technical Journal of Institution of Engineers, Orissa State Centre, Feb 2004.
    SPONSORED PROJECTS
  • Consulting Project in Chennai, India in 2003-2004 for Preparation of City Corporate Plan and Capital Improvement Programme for the Municipalities of Thiruchengode, Namakkal, Cuddalore and Mayiladuthurai in Tamil Nadu was World Bank funded project.
  • Consulting Project in Gadag, Karnataka, India in 2003 for Planning, Monitoring, Procurement, Construction, Operation & Maintenance, and Maintenance of Rural Water Supply and Sanitation Facilities to 38 Villages in Nargund and Ron Taluk of Gadag District was World Bank funded project.
  • Consulting Project in Bhubaneswar, India, 2001 for Planning, Design & Bids for 15 Hospitals in 5 Coastal Districts of Orissa for Orissa Health Systems Development Project in Orissa was World Bank funded project.

Academic Experience

  • Associate Professor, Strategy at IMT Nagpur from May 2011
  • Faculty Member, Strategy at IBS, Hyderabad in 2005-11
  • Faculty Member, Strategic Management at IBAT, Bangalore Campus in 2004-05

Professional Experience

  • Consultant & Station Head, Environment & Infrastructure Divn, Mott MacDonald in 2001-04
  • Consultant - Strategy, Gampas Plastech Pvt. Ltd, Balasore in 1999-01
  • Industry Experience with the Graduate School of Mgmt, University of Queensland in 1997-99
  • Dy. Manager, Gampas Plastech Pvt. Ltd, Balasore in 1992-97

Part-time & consulting Engagements

  • 2007 to 2008 - Consulting Editor - The Icfai Journal of Business Strategy
  • 2006 to 2009 - Preliminary Publishing Review Committee (PPRC) Member for Icfai Books, Reviewed 35 books during the period.
  • 2006 to 2009 - Paper Reviewer for Icfai Books, reviewed about 74 papers for edited books of Icfai Books.
  • 2008-2009 - Synopsis Reviewer for Icfai Books, reviewed about 22 synopsis for edited books of Icfai Books.

Achievements and Awards

  • Received the Institution Prize (Gold Medal) for the research paper titled "Effective Planning Forecast and Schedule: Overcoming Impediments", the 43rd Technical Annual, Institution of Engineers, India, Orissa State Centre, Jan 2002.
  • Received a Special Prize, including a Certificate and Cash Award for the article "Adaptive Planning Archetype: Punctuated Equilibrium", published in the All India Seminar on Effective Planning for Successful Implementation, Orissa Engineering Congress., All India Seminar - Orissa Engineering Congress in Feb 2002.

Contact Us

Phone No. : +91-712- 2805151.
Email (@imtnag.ac.in) : rpatnaik