Marketing
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Prof. Pradeep Mazumdar
Associate Professor
Area : Marketing
Phone No.: +91-712-2805113 Email (@imtnag.ac.in) : pmazumdar Detailed Profile : Click here
Academic Biography
- PGDM with specialization in Marketing Management, 1987, IIM Bangalore.
- B.Tech (Hons.) in Chemical Engineering, 1983, IIT Kharagpur.
- Professional Course in SAP, 2005, University of Applied Sciences, Karlsruhe, Germany.
Academic Unit
- International Marketing
- Customer Relationship Management
Research Interests
- International Marketing
Research and Publications
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ARTICLES/PAPERS PUBLISHED:
- Bhardwaj, Preshth, and Mazumdar, Pradeep (2011). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Journal for Business Innovation and Research (IJBIR), Inderscience publication, Vol. 5, Issue 1: 75 - 88.
Academic Experience
- Associate Professor - Marketing, Institute of Management Technology, Nagpur, since Sept 2007.
Professional Experience
- Project Management and SAP, Robert Bosch Gmbh, Germany (Nov 2005 - Feb 2007) .
- Vice President, Empire Industries Limited, Mumbai (Jan 2004 - Feb 2005).
- General Manager, Advance Detchem Limited, Silvassa (May 2003 - Oct 2003).
- Sales and Marketing Consultancy , Mumbai ( Aug 2001 - May 2003).
- Manager - Business Development (Functional Head), Hydrogas PLG India Private Limited, Mumbai (Oct 1998 - July 2001).
- Marketing Manager, Polychem Limited, Mumbai (Jul 1994 - Sep 1998).
- Executive Marketing, The Associated Cement Companies Limited, Mumbai (Nov 1989 - Jul 1994).
- Marketing Executive, Shaw Wallace & Company Limited, Mumbai (May 1987 - Nov 1989).
- Shift Manager, Britannia Industries Limited, Mumbai (Jul 1983 - Jun 1985).
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