Marketing

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Prof. Rajeev Kamble

Associate Professor

Marketing

Area Chairperson - Marketing

Phone No.: +91-712-2805133 Email (@imtnag.ac.in) :  rkamble Detailed Profile : Click here

Academic Biography

  • MBA (PGDM) in 1988 from Indian Institute of Management, Bangalore with specialization in Marketing.
  • B. E. (Civil Engg.) in 1985 from Visvesvaraya National Institute of Technology (Formerly VRCE), Nagpur

Academic Unit

  • Brand management
  • Marketing Management
  • Business Marketing

Research Interests

  • Evolution of 'Brand Personality' in the context of socio-economic development.
  • Business Marketing in a value-driven boundary-less world.
  • Strategic Marketing as a tool to build operational efficiencies in the organization.

Teaching Interests

  • Strategic Brand Management
  • Business Marketing
  • Relationship Marketing
  • Management Development Programmes on 'Team Building'; 'Leadership' ;'Art of Negotiation'; 'Art of Presentation'; 'Making Effective Sales Pitch'; 'Strategy Execution', and modules on 'Strategic Branding'; 'Marketing for SMMEs'; 'Sales Training'; 'Marketing Plans'; etc.
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Research and Publications

    ARTICLES/PAPERS PUBLISHED:
  • '10 Myths about Marketing' a series of 10 articles published in The Hitavada, Nagpur from October 2012 to February 2013.
  • 'Ready-Mix Concrete: Coming of age' published in Construction World, Aug 1999.
  • 'Cement - Awaiting its due respect' published in Financial Express Nov 2001.

Academic Experience

  • Associate Professor - Marketing, Institute of Management Technology, Nagpur since May 2007.
  • Visiting faculty at IIM Shillong

Professional Experience

  • Head - Sales & Marketing - RDC Concrete (India) Ltd., Mumbai (3 years).
  • General Manager (Mktg) - IndoRama Cement Ltd., Mumbai (5 years).
  • Sr. Marketing Manager - Unitech Prefab Ltd., Mumbai (2 ½ years).
  • Assistant Manager (Mktg) - In-charge of Brand Management and Technical support - Manikgarh Cement, Mumbai (a B.K Birla Group Company) (3 ½ yrs).
  • Area Sales Manager, Kajaria Ceramics Ltd., Mumbai (3 years).
  • In the field of advertising including self-employment (2 years).

Part-time & consulting Engagements

  • Provide consultancy on marketing related Issues to some SMEs.

Contact Us

Phone No.: +91-712-2805133
Email (@imtnag.ac.in): rkamble

Detailed Profile : Click here