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Faculty

Faculty Profile
Dr. S Anant Ram
Dr. S Anant Ram

Associate Professor, Marketing

Dr. S. Anant ram is an Associate Professor of Marketing at IMT Nagpur. He has over 36 years of experience in industry and academics.

He has conducted over 90 Management development programs and trained more than 1900 managers (from management trainees to Senior Managers). belonging to: Kirloskar Group (KOEL, KBL, KFIL, KEPL and KPCL), Adecco, Asian Paints, Vizag Steel, NTPC, LIC, UTI, Excise Dept -GOVT of AP, Trident , Synthite etc.

As a qualified assessor of RKQP (Ravi Kirloskar Quality Prize) he has assessed business firms. He was also  a Member of GMC(Group marketing Committee of Kirloskar Group) constituted to bring in marketing transformation in Kirloskar group of companies.. He has also handled prestigious consultancy assignments of reputed firms in the area of marketing and branding.

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Academic Biography
  • Ph.D.(Marketing) from National law University, Jodhpur
  • MBA (Marketing) in 1988 from Nagarjuna university
  • B.A (Industrial relations and Personnel management) in 1986 from Andhra University
  • Diploma in Airlines, Hotel and Tourism Management in 1993 from Trade Wings Institute of Management.
Work Experience
  • Associate Professor, Institute of Management Technology, Nagpur since April 2011
  • Faculty-Marketing, Kirloskar Institute of Management Studies (2004-2011)
  • Assistant Professor and PGP Chairperson, IIAM (1998-2004)
  • Senior Lecturer and Head of the Department, Samata College (1994-1998)
  • Lecturer, MRVGPG center, (1994)
  • Lecturer, GITAM Institute of Management (1990-1991)

Professional Experience

  • Centre Manager, Tradewings Institute of Management (1993-1994)
  • Assistant Branch manager and Development Officer, JCH pvt Ltd (1992-1993)

Training assignments

Conducted over 70 MDPs and trained more than 1700 managers from Kirloskar Group (KOEL, KBL, KFIL, KEPL and KPCL), Asian Paints, Adecco, Vizag Steel, NTPC, LIC, HDFC, UTI, Excise Dept -GOVT of AP, Trident Synthite, Seminis etc.

 

Academic Unit
  • Services Marketing
  • Marketing Management
Research Interest
  • Services Branding,Marketing Challenges in India and Consumer Decision Making
Professional Consultancy
Research Publications

 

BOOKS:

  • Co-authored “Faculty Guide for Consumer Behavior-concepts, applications and cases”, 2004, Vikas publishing house Pvt Ltd, New Delhi.

ARTICLES/PAPERS PUBLISHED:

  • Anant Ram Sudhagani. (2021). Consumer Evaluation of private label branding strategies. Academy of Marketing Studies Journal, 25(2).(Allied Business Academies,London,U.K.) [  ISSN: 1095-6298; Online ISSN: 1528-2678]
  • “Understanding private lavel braudi’, Internationational Journal of Innovative research and development, April 2016
  • “Advertainment Age”Chanakya ,Aug 2004

PAPERS PRESENTED:

  • “Building Service Brands “ – Challenges and guidelines” presented at IJAS Lasvegas Conference March, 2013.
  • “Services Branding” Paper presented at “National conference on Branding and Brand metrics “ITM,Warangal,Feb,2008
  • “Building Relationships through customer understanding” Paper presented at “National seminar on 2020”,P.G. centre ,Kuvempu University, Davangere,April, 2005
Achievements and Awards