Post Graduate Diploma in Management (Marketing )
The Programme
Marketing plays an important role in the growth of a company. As a function, its focus is on customers, it channelizes the mindset of business towards customers to deliver superior customer experience. In the process it adds value to the company in a sustainable way. With increase in literacy and travel, advent of internet and global communication, people are more informed, more demanding and consumption cultures are changing. Marketing diagnoses the change, addresses the change and also creates the change by launching new offerings in the market, communicating them and creating new markets. They all occur in a climate of intense competition.
The programme develops new generation of leaders with a strong foundation in marketing theories, practices and skills.
- To give an understanding of relevant theoretical business management concepts.
- To demonstrate proficiency in analyzing and interpreting a wide range of business information related to the various functional areas of management.
- To develop key personal and inter-personal skills required for effective management and implementation of solutions to business problems at all levels within and outside the organization.
- To equip students with the knowledge base related to various business domains and its application across industries.
- The Two Year PGDM program is covered in six trimesters.
- There are 22 Core Subjects, 14 electives (including flexi-core) and 1 summer internship project.
- In the first year (during trimesters I, II and III), the student will learn concepts in all the functional areas of management.
- In trimester III, students will be choosing 2 flexi-core courses from a bouquet of courses offered from various functional areas. This enables students to select specializations (major and minor) according to their interest in the 2nd year.
- In the second year, the student has to choose 12 electives out of the elective courses offered by the Institute, during three terms i.e. Terms IV, V & VI. There are following three ways a student can choose specialization:
For Dual Specialization a student has to choose 6 courses in each specialization area.
For major-minor specialization, a student has to take six (6) courses from first area (major), four (4) courses from the second area (minor) of specialization and remaining two (2) courses compulsorily from other areas.
For single specialization, a student has to choose 6 courses in the specialization area and 6 courses from other areas with not more than 3 courses in any area.
The second area of specialization could be chosen from any of the following six areas – Finance, Business Analytics and Information Technology, Operations Management, Human Resource and Organizational Behavior or Economics.
Term-I
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Term-II
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Term-III
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The list of flexi-core courses is as follows:(1st Year)
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Term-IV
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Term-V
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Term-VI
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Click here – The list of electives offered in the 2nd year |