Faculty

• Professor – Business Analytics, since July, 2015
• Associate Professor since April, 2009
• Joined as Assistant Professor in June 2007.
• Assistant Professor, Siva sivani institute of management Secunderabad (9 years).
• Lecturer, Loyola Academy, Secunderabad (5 years).

• Business Analytics and Information Technology

• Empirical Research, Analytics, Econometrics and Case writing

Journal:

• ‘Remote Working and Employee Productivity during COVID-19: A Multi-Sector Analysis’ Empirical Economics Letters 23 (Special Issue 1): March,2024 (ABDC ‘C’ Category)
• ‘Determinants of Life Insurance Consumption in OECD countries Using FMOLS and DOLS Techniques’ Risks, 12, 35,2024. (ABDC ‘B’ Category, Scopus & WOS)
• ‘Indian Management Students’ Electric Car Purchase Intention’ European Transport, Issue 89, Dec,2022. (ABDC ‘C’ Category, Scopus & WOS)
• ‘Subset Intersection Group Testing Strategy’ Mathematics and Statistics, Volume 10, No 4, Aug,2022. (Scopus)
• ‘Single Use Plastic Ban and Marketing Scenario: Policy and Implementation’ Academy of Marketing Studies Journal, Volume 26, Special Issue 2, 2022. (ABDC ‘B’ Category)
• ‘Management Students’ Electric Car Purchase Intention: An Exploratory Study’ Academy of Marketing Studies Journal, Volume 26, Special Issue 2, 2022. (ABDC ‘B’ Category)
• ‘Group Testing Through Block Testing Algorithm’ International Journal of Statistics and Economics, Volume 21, No. 2, June, 2020.
• ‘B-School Selection by Recruiters for Campus Placements: Students’ Perception’ The International Journal of Business and Management, Volume IV, Issue IV, April, 2016.
• ‘Group Testing through Sequential Conditional Strategy’ International Journal of Statistics and Economics, Volume 16, No. 3, August, 2015. (ABDC ‘C’ Category as per 2013)
• ‘Big Data and Business Analytics’ Academy of Taiwan Business Management Review, Volume 11, No. 1, April 2015. (ABDC ‘B’ Category as per 2013)
• ‘Customers’ Perception of Service Quality in a Training Institute: An Assessment using Servqual’ International Journal of Asian Business and Information Management, 3(4), 25-38, Oct-Dec2012. (Scopus)
• Recruiters’ Preferences for B. School Campus Placement: An Indian Perspective, International Journal of Asian Business and Information Management, 3(1), 21-28, Jan-Mar2012. (Scopus)
• Customers’ Perception about Internet Browsing at Cyber cafes in twin cities’ Indian   Journal of Marketing, November, 2003, volume xxxiii. (Scopus)
• Job Satisfactions among Faculty Members in Select B-schools’ Management and Labour Studies, May 2003, Volume28. (Scopus)

 CASES

• ‘The Rise and Fall of the Dosa King’ THE CASE CENTRE, May,2024.
• ‘Recruiters’ B-School Selection Criteria: A case on Descriptive Analytics (Part A)’ THE CASE CENTRE, Mar,2023.
• ‘Recruiters’ B-School Selection Criteria: A case on Descriptive Analytics (Part B)’ THE CASE CENTRE, Mar,2023.
• ‘KLAY Schools: A Non-Franchised Chain of Preschools and Daycare’ THE CASE CENTRE, June,2023.
• ‘Waycup- Paper Cup Advertising: A New Venture Creation’ THE CASE CENTRE, Jan, 2019.
• ‘Predictive Analytics: Students’ Placements Prediction’ THE CASE CENTRE, July, 2018.
• ‘Predictive Analytics: Employee Attrition’ THE CASE CENTRE (formerly known as ECCH) May.2017.
• ‘Personal Data Analytics’ THE CASE CENTRE (formerly known as ECCH) May, 2017
• ‘Company Selection Criteria by B-School Students for Campus Placements’ THE CASE CENTRE (formerly known as ECCH) June, 2016.
• ‘Bareja Engineering Industries (P) Ltd: Project Planning’ THE CASE CENTRE (formerly known as ECCH) May.2016.
• ‘B-School Selection Criteria Influencers’ ET Cases, THE CASE CENTRE (formerly known as ECCH) May,2015.
• ‘ABC Locomotive Works: Procurement Process’ THE CASE CENTRE (formerly known as ECCH), September, 2013.
• ‘Convocation at the National Institute of Management’s Central India Campus (B)’ ISB-IVEY joint publication, IVEY Publishing House, February, 2013.
• ‘Convocation at the National Institute of Management’s Central India Campus (A)’ ISB-IVEY joint publication, IVEY Publishing House, February, 2013.
• Process Management Strategy for XYZ Limited-KLTD Division ‘IVEY Publishing House, October 2009.

 WORKSHOPS ORGANIZED:

• Coordinated AICTE sponsored Three days workshop on “Research Methodology” at Institute of Management Technology, Nagpur, in March, 2015.
• Coordinated a Three days workshop on ‘Statistical Data Analysis using SPSS’ at Institute of Management Technology, Nagpur, in January, 2013.
• Coordinated a Three days workshop on ‘Statistical Data Analysis using SPSS’ at Institute of Management Technology, Nagpur, in January, 2012.

BOOKS:

• Published the book titled ‘Group Testing: Models, Evaluation and Related Problems’, Lambert Academic Publishing, February, 2015.
• Co-edited the book titled ‘Operations and Management Sciences’ Excel Publishers, February, 2010.
• Co-edited the book titled ‘Role of Management Science in Decision Making’, Excel Publishers, October, 2009.
• Co-edited the book titled ‘creating enduring Indian organizations: lesson, models and challenges ahead’ Allied publishers, March 2006.

• Case titled ‘Process Management Strategy for ITC Limited- ILTD Division Guntur’ has been adjudged as the best research paper and awarded first prize at the International Conference on Quantitative Methods, Operations and Information Technology, organized by ICFAI Business School, Hyderabad, October 2008.